Friends of ours in the UK are launching an extraordinary branding project. Bubble Squeak is a free-to-use brand supporting microbusinesses (ie individual car cleaners) and fighting the current economic environment with immediate results for the unemployed.
Like I always said, branding is an instrument. You can use it to do anything, either evil or, as in this fortunate case, good.
And the message (sometimes also known as the "hype") is not the reality. It's an obvious truth that somehow requires refreshment when one of the trade journals runs titles like Forget Twitter; Your Best Marketing Tool Is the Humble Product Review.
To set the record straight, Twitter's the medium. The product review is the message. McLuhan was wrong. Operating on wrong premises is one of the causes of this industry's current bewilderment. And the article's fine, except for the said confusion.
Our friend (and Wireality member) Tony Spaeth has made a great addition to his admired website, Identityworks. The new Identity Forum features leading identity experts - designers, strategists and corporate brand managers. My very own Marius is there.
Go check it out, it's a must.
Friends at Catchword produce some great naming reviews that come as short videos available via their YouTube channel or their own website. Witty and sweet, so don't miss them.
My cat, Miso, aptly posing as the McDonald's logo.
