I always loved bringing a bunch of people, ideas or things together and make the whole worth more than the sum of its parts. A communicator turned strategist, I have co-founded and managed Grapefruit, being at the heart of all its strategy, naming and information design work. With a passion for Truman Capote’s works, history, strategy games, and geopolitics, I am Grapefruit’s Strategy Director and frequently speak and write about branding. I recently translated Wolff-Olins’ New Guide to Identity, the first book on identity to hit Romanian bookstores.
