Much Ado About Nothing

There's been much ado lately in the blogosphere about businesses having had enough with the blogging already.

I didn't take Thickins' article too seriously at the time, because I knew otherwise from firsthand experience as a blogger, company owner, and marketing consultant. A few days later, there comes the confirmation: Businessweek itself hails blogging as a change factor for businesses (while the blogosphere cools down on Thickins' denying its relevance) and even starts Blogspotting.

Always very nice to se the big media dip their toes in this new medium--for the record, BW's first (AFAIK) toe dip has to do with branding. And never doubt that blogging does and will change things, business-wise or otherwise.