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Check this interesting little story: a brand-conscious state hires a multinational branding consultant to rename a place. A quarter (not of a dollar, but of a million dollars) later, the unfortunate place, Marina Bay, spectacularly changes its name to (drumbeats) Marina Bay.
Wish I could get paid that much for the same kind of renaming jobs.
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Listed below are links to weblogs that reference Renaming Marina Bay to... Marina Bay:
» Re-branding! Or not! from Daniel Neamu Weblog
At one point I really thought these kind of deals are only possible in Romania. It seems they aren’t.After spending S$400,000 ($240,964) to come up with a suitable new name for the revamped downtown Marina Bay, Singapore has decided to stick to, wel [Read More]
» $400,000 to stay the same from Johnnie Moore's Weblog
Stefan Liute points to the absurd story of Singapore authorities paying Interbrand $400,000 to rebrand Marina Bay... only to decide to leave the name unchanged. The really funny part of the coverage is this:Finding the right name for the city-state's... [Read More]
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