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At least until mid-January, when I return from tackling a serious sleep deficit problem. Until then, a peek of TWW's last issue for 2007, due out next Monday:
When it comes to branding, eat right, exercise and spend more time with family.
Guinness old and famous slogan "Guinness Is Good For You" has reportedly been proven true. That's great news in an age when branding elements are keen to be politically correct and delicate issues such as the positive effects of vilified (food)stuffs are religiously avoided.
As for me, I do miss the balls and frankness some slogans showed in the days of yore.
I'm looking for several. I'm hard to sell to, but I don't give up until I find what I want. Reach me with a clear purpose off this blog, thank you very much!
