Branding, the Woz Way

You gotta read this interview of Steve Wozniak. My take? If you wanna create (invent, innovate, discover etc.) something (such as a breakthrough technology or an iconic brand or both) you gotta:

• be good at something. Real good. Magically so. You can't just fool the world into allowing your brand to become big and successful
• have a bit of luck (chance, accident) on your side. In the least, be in the right place at the right time
• err on the side of joking (humor, pranks, laughs etc). Important quote: "Humor is closely related to creativity."
• although it's ever harder these days, every now and then do things randomly, outside-the-rules, outside-the-pages-in-the-book
• define everyone's role very well, from the very beginning (I can tell you that worked wonders for Grapefruit, too)
• not look to hit it big too intently
• believe in your own power to (tremendously) change things as an individual, no matter how humble you appear to be in the world
• stay true to a variety of stakeholders, including yourself. It is important.
• never forget how important education is, and will be, to you and everybody else, forever
• get a shot of passion and commitment at intervals
• sometimes fight for your life, or you'll never cherish it to its fullest
• acknowledge your competition and whatever good things they do--because they do.

But maybe that's just Woz, and the world is entirely different.