Nation Branding by Flag

Just picked up an interesting viewpoint on Kosovo's new flag over at Economist.com.

Adopting a flag is one of the very first branding actions a new nation can make, so yes--I too think it's an important decision to make. But in Kosovo's case, all I see is haste, amateurism and a desire to mimic the EU.

Not to mention the fact that a map on a flag is usually a sign of trouble. Why? The only other countries that have or had such flags are Cyprus, Bangladesh and Cambodia. I'm sure you can see the link between them and Kosovo.