Mission Statement Building

Just ran across a nice lesson on building a mission statement. Brilliantly taught by one of the most influential thinkers of our time (heh, heh), it shows how important it is to sniff the bull and keep it out of your brand.

Starting from this original statement (mission was for a subsidiary):

To provide [mother company] with profitable growth and related new business areas.

participating folks were led to produce this jewel:

To scout profitable growth opportunities in relationships, both internally and externally, in emerging, mission inclusive markets, and explore new paradigms and then filter and communicate and evangelize the findings.

Sounds oddly familiar? Then you got a serious problem on your hands.

Disclosure: I like many of Scott Adams's works, including Dilbert. So I may be subjective on this matter.

Comments

[Marius Ursache]

Brilliant! But the awful truth, nevertheless. A lot of consultants get paid for pro-active, emerging, inclusive BS.