(Meaningful) Brand Interactions

Brands have always been about meaningful interactions. Actually, that's how modern-day brands have been born. As casual market interactions that gained meaning by offering security (consistent, mass-produced quality) laced with a bit of phantasy (the "secondary", intangible and otherwise arbitrary attributes attached to them through story-telling). Brands never limited themselves to products, services, logos, slogans or ads.

We now live in a time when it's a big deal to remember this basic, half-forgotten fact. Yes, brand interactions are the future. And the present. As they have always been. Oh, and I ain't talking digital only.