Stefan's Branding Blog

The Kind of Art I Like

It's novel to the brink of oddness. It's art allright. It has to do with medicine. So I can't do nothing else but like it: Radiology Art, via NYTimes.com.

There's a branding opportunity in it somewhere, I sense it. But I can't put my finger on it just yet :)

Later edit: I can already put my finger on it: Adobe was here.

One Up, Two Down

Whoever wished to live in interesting times, they got their wish fulfilled.

One down: Hearst fantasizes about charging newspaper readers more as a response to the downfall of the industry. My take: the only way to spare this kind of thinking from some pretty blunt qualifiers is to assume Hearst also plans to turn (not-so-long-term) into a specialist player and an altogether smaller business.

Another down, this side of the pond this time: Britain's Olympic Delivery Authority randomly selects designers for 2012-related work. That's no rumors, but its own admission, it seems. And I thought the ugly (yes, I still think it's ugly, despite its daring) brand identity could turn into something great if great creative minds played with it, as intended by the strategy that supported it. I was wrong.

Last one up, back in the US: JetBlue's funny take on the crisis and the recent surge of public anger directed at those top execs who screwed some of America's corporations beyond imagination. A Dilbertesque kind of humor I couldn't help notice, skillfully inserted in the HuffPost.