No, not because it's where I've been for the past month or so. Germany (and a particular hamlet called Frankfurt) are the culprits there, partly.
But because it's promoted with a no-nonsense, very focused and business-oriented approach. The simple, clean brand identity also helps, of course.
The effort behind this is provided by someone who otherwise supports further place branding initiatives (brand USA, not an easy endeavor by any standards) with the same focus and thoroughness.
Hats down, Ed!
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